The racy convertible is slated to go on sale in late 2018 after a two-year hiatus from the previous version. It’s a key component of the Munich-based carmaker’s shift into “attack mode” after Mercedes outsold BMW for the first time in more than a decade last year to take the global lead in luxury cars.
Chief Executive Officer Harald Krueger, who took charge in 2015, is seeking to shake off a rocky start to his tenure through an ambitious plan to overhaul the manufacturer’s lineup with 40 new or refreshed vehicles in the coming two years in what BMW describes as the biggest model offensive in its history.
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